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Frequently Asked Questions

Participants will: 

  • Have a session with the Project Manager to help define the areas of their business which are doing well and those which need strengthening.
  • Receive three, one-on-one coaching sessions with a variety of music industry and other professionals who will answer their questions and provide support and advice.
  • Have access to amazing networking opportunities.
  • Attend a number of specialised conferences related to live music businesses.
  • Have the opportunity to attend workshops relevant to their business activities.

These opportunities will help participants expand their networks and assist with their efforts to run sustainable, long-term businesses that support live, original music.

Participants will:

  • Attend a launch event/conference in metro-Melbourne in May where they will partake in a variety of activities.
  • Meet with the Project Manger in May-June (at a date mutually agreeable) to complete a business SWOT analysis.
  • Decide on a SMART goal/project which they will work on throughout the program period and complete by the end of the program. They will log this project with the project manager at the begining of the program and report on outcomes at the end of the program.
  • Attend coaching sessions (date and venue TBC) in Melbourne at the end of the program (August).
  • Attend a regional conference where they will access one-on-one coaching sessions with music industry professionals while also participating in small, tailored workshops, panels and networking sessions (mid-program).
  • Utilise an online forum for the duration of the program where they can network with other participants and coaches and utilise the forum to answer questions and receive feedback and support.
  • Attend a final program conclusion event.
  • Be required to complete a post-program questionnaire.

In 2020 the program will run between May and August (exact dates TBC). Participants will need to complete a post-program survey after the program concludes and also a 12 month destination survey.

In event order, participant time commitments will be as follows (not including travel time, subject to change):

  • Three days at the Melbourne-based launch event (July 2) followed by the Changes conference (July 3 and 4).
  • Two to three hours to personally meet with the project manager in order to create a working plan for the one-on-one coaching sessions. (This meeting will generally take place at Music Victoria, in your music venue or at a location as agreed to by yourself and the project manager) and be scheduled for July.
  • Two days (one night) for the regional conference (scheduled mid-week).
  • A few hours to participate in coaching sessions.
  • Participants can dedicate as much or as little time as they chose to utilising the online forum.

After the commencement of the program you will meet with the Live Music Professionals project manager in order to create a plan which will help you maximise your time spent with the coaches. You will receive three, one-on-one, hour-long coaching sessions with music industry professionals or relevant business coaches who will work with you to strengthen your business.

This is a free program, however, participants are responsible for their own travel to and from activities. Financial support in relation to Live Music Professionals for hardship, or for travel to or from remote locations, may be possible and can be discussed on a case-by-case basis with the Live Music Professionals project manager.

Yes! We strongly encourage people from all over the State of Victoria to apply for our program.

Select the stream which you dedicate the most time to, or you feel you require the most support with. Ensure you have a clear understanding of the difference between each stream.

Please select the venue which you spend the majority of your time working for, or the venue which could best utilise the resources and support of the program.

An independent promoter will organise events/gigs or festivals and be responsible for every aspect of organising the event. They may do some, or all of the following: book the band/s, find and book the venue, organise production for the event, publicise and promote the event and organise payment to relevant parties. A venue band booker is someone who works for a specific venue/s and books bands on a regular basis for the venue/s. This person would be paid by the venue for their duties. Venue owners and venue managers will sometimes wear multiple hats and fill the role of the band booker. Generally venues will not be responsible for promoting an event.

Yes! No matter what level your computer and social networking skills are at, we encourage all suitable candidates to apply. If computer and social networking skills are something you require support in, then this can be an area that you identify as needing coaching in.

No! It doesn’t matter what genre/s of music you support/book so long as the majority of the music is contempoary, original music.




The Live Music Professionals program is an initiative of the Victorian Government delivered by Music Victoria.