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2020 Coaches 


Belinda Collins

Belinda Collins

Creative Director & Founder, The Social Crew Event Agency

With over 15 years industry experience, Belinda is a specialist in designing and producing large-scale events in a variety of industries. Her event career has been split between Australia and Europe, allowing her portfolio to span over 20 countries within Australasia, Europe, Asia, Africa and North America.

Shortly after returning to Melbourne, Belinda established The Social Crew to shift focus to work in the industries she is most passionate about - arts, music and culture. The Social Crew, deliver small to large-scale projects including major events, live music events, art exhibitions, cultural events, pop-ups, activations, launches and celebrations, often collaborating with creatives bringing ideas to life. 

Belinda’s high class approach to creative event production and meticulous attention to detail has allowed her the opportunity to lead/produce internationally recognised events including Rone Empire, White Night Melbourne, Festival of Live Art, Victorian Music Awards, Crumpler Rollin’ to Rio Olympic whilst producing or curating anyone from Courtney Barnett to Kingswood to John Farnham. 

Belinda is also Co-Director and founder of Collingwood contemporary art space, Besser Space, which hosted exhibitions for creatives including Anthony Lister, Kaffeine, Reko Rennie, Lucy Lucy, Slicer, Meg Mac, Anastasia La Fey + plenty more.

Belinda is also on the creative team on one of Victoria’s newest regional independent street-press, Gippslandia, regularly contributing articles which discuss music, art and culture and how to challenge the way visitors interact with spaces and events. 

In her spare time, you’ll find Bee at gigs and exhibitions, plotting travel and keeping active by running, cycling or practicing yoga. She once ran the New York marathon, but vows never to do it again.

In other words, Belinda does fun stuff very well.


Cassie Walker

Cassie Walker

Digital Content Lead- Music, Triple M

Cassie Walker is a Melbourne-based music professional with over 16 years experience.From running small punk gigs at her local community centre on the Central Coast at the age of 17 and writing a music column in national music magazine BmXpress, Cassie went on to tour Australia as a tour manager and merchandise manager, before landing her dream job as a tour manager on the USA Vans Warped Tour for 3 years.

Returning to Australia, Cassie followed her love of music and relocated to Melbourne, working at the Prince Bandroom in admin, PR, marketing and creating the venues social media platforms, before moving into a bookings role at Revolver Bandroom and launching her own booking agency Peachy Entertainment. Cassie then went back to the Prince Bandroom in a booking role, working alongside Shaun Adams in booking the Prince Bandroom, Prince Public Bar and Cellar Bar. Always drawn to PR and social media, Cassie then left the Prince working in PR and marketing for The Spotted Mallard, while managing freelance clients with Peachy Entertainment.

Cassie is now the Digital Content Music Lead at Triple M, managing national music commitment and continues to book venues, events and acts on a freelance agreement through Peachy Entertainment, as well as working on creative campaigns, content and management.

Cassie is also a host, MC and rock DJ who is obsessed with Iggy Pop, tea and documentaries about cult leaders.

Emily Ulman

Emily Ulman

Festival Director & Programmer, Isol-Aid; Programmer, Brunswick Music Festival

Emily Ulman is a multi-talented venue booker, festival programmer, producer, publicist, teacher, entertainment manager, musician, radio presenter, podcast enthusiast, AFL Western Bulldogs fanatic and highly respected contributor to the local music community of Melbourne, Australia.

For over 18 years Ulman has curated stages and shows at venues across Melbourne, notably The Prince Bandroom, The Gasometer Hotel, The Toff in Town, Boney, The Kelvin Club and The Post Office Hotel. She has also produced special events including the first ever live music program for White Night Melbourne in 2013, The Fitz Ritz in 2017 and CHANGES summit 2019.

With unparalleled expertise in booking line-ups that are consistently diverse and eclectic, Emily is a key force in driving the Melbourne music scene towards a progressive and inclusive future. She is currently Director and programmer of Isol-Aid festival and the programmer for the Brunswick Music Festival.

Liam Matthews

Liam Matthews

Co-Owner, The Old Bar

Liam is co-owner of The Old Bar in Fitzroy, The Carringbush Hotel in Abbotsford and the freehold of The Bridge Hotel in Castlemaine. His company has previously owned The Afterdark in Northcote and The Public Bar in North Melbourne. A desire to work in the music industry led to the necessity to work in the hospitality industry which over the last 15 years has proven all consuming.

Richard Moffat

Richard Moffat

Programmer, Groovin The Moo

Melbourne-based Richard – Rich to his friends ­– got his first job booking bands in pubs at age 17 and has avoided all real jobs since. Until recently, Rich booked many Melbourne venues including: Punters Club, Corner Hotel, Evelyn Hotel, Public Bar, Northcote Social Club, East Brunswick Club, Shebeen, 170 Russell and Newtown Social Club (NSW).

In the early 2000s, he started booking and programming festivals, which include: St Kilda Festival, Queenscliff, Falls, Southbound, Pushover, Groovin’ the Moo, Parklife, West Coast Blues & Roots, Northwest Festival, Splendour and The Plot.

In addition to being an active presence in Melbourne’s music community, Rich has busied himself with a bunch of other music-related stuff over the years:

- Wrote and edited Form Guide, a monthly 60-page magazine featuring interviews, album reviews and a gig guide

- Founded Way Over There, an artist-run record label (distributed via Shock) that released 65 full-length albums from artists such as Machine Translations, The Dead Salesmen, Gersey, Mississippi Barry and Blue Grassy Knoll

- Hosted Triple R drive-time radio show ‘Incoming’ for 15 years, showcasing new Australian and New Zealand music

- Arranged music, sorted publishing and booked bands to appear on Channel Nine's Mick Molloy Show.

Most of the work Rich has done – from booking bands in pubs, to programming festivals, to self-publishing magazines – has started out on a voluntary basis.

When he’s not booking festival shows, you’ll find Rich making epic playlists, listening to 70s slow jams and looking for the next interesting project to sink his teeth into.

Sally Mather

Sally Mather

Programming & Commercial Partnerships Manager, The Forum

Sally has worked in music venues for over 15 years in all facets of the business.  Recently starting with The Forum Melbourne as Programming & Commercial Partnerships Manager, Sally was previously with the Corner Group for nearly 10 years overseeing the music and marketing operations of the group, including bookings, marketing, ticketing and logistics. 

Sally has participated in the Live Music Professionals program as a coach and Music Victoria’s Cultivate program as a participant and has a strong belief in the value these programs have to offer to venue operators and the next wave of the music industry as a whole.

Sarah Dileo

Sarah Dileo

Senior Digital Manager, Mushroom Group

Sarah Dileo is a Senior Digital Manager at Mushroom Group, where she works across social media, EDM and website strategy for their live entertainment companies. She got her start in the music industry in 2011 by taking part in The Push’s Music Industry Mentoring Program, which led to an internship and job at Mushroom Group, where she has been a part of the marketing and communications team ever since. 

Her career highlights include touring Ed Sheeran from club shows to sold-out stadiums; launching Paul McCartney’s tour with a Facebook Live event; a first for both Sir Paul and Frontier Touring; watching Kylie Minogue turn Sidney Myer Music Bowl golden at her homecoming show; and openly weeping while working at a Celine Dion concert. 

Over the past few months, in the absence of live music and events, Sarah has worked on the digital strategy for Music From The Home Front, an Anzac Day concert event broadcast on Channel 9 and live-streamed online; The State of Music, a six-episode online series developed by Mushroom Group in partnership with the Victorian Government; and most recently, The Sound, a new weekly music television series that airs Sundays on the ABC.

In her spare time, Sarah enjoys extremely cool hobbies like cross-stitch, knitting and painting.

Sarah Guppy

Sarah Guppy

Owner/Director, This Much Talent Australia 

Sarah Guppy is a publicist and marketing professional. Sarah’s global perspective has been gained from years of working both in Australia and the UK. Working in the London office of This Much Talent led to setting up and becoming the Owner of their base here in Melbourne. Sarah has experience in producer, songwriter and artist management, marketing, publicity, radio servicing, venue and music programming.

Since settling back in Australia, Sarah has worked as the booker and publicist for venues Revolver, Shadow Electric, Horse Bazaar, Common Rooms and books the live acts for Melbourne Fashion Week, VAMFF (formally L’Oreal Fashion Festival) and Mountain Goat’s annual Cans and Bands event.

Sarah has spoken on panels at BIGSOUND (Brisbane), Face The Music (Melb), Melbourne International Jazz Festival, Stonnington Jazz Festival, APRA & Music Victoria Workshops (Melb), and SONIK (Manila).

Shaun Adams

Shaun Adams

Venue Programmer, Hotel Esplanade

No stranger to the music industry, Shaun Adam’s has had the pleasure of working with Australian artists such as Nick Cave and the Bad Seeds, Powderfinger, Silverchair and Peking Duk when promoting his own shows and events across regional Victoria, as well as programming for St Kilda’s Prince Bandroom and the Karova Lounge in Ballarat. He’s also been heavily involved with Australia’s peak music body, Music Victoria, and has dipped his toe in and out of artist management.

Since taking on the role as Venue Programmer for The Espy, the hallowed Gershwin Room has welcomed an array of artists such as Rolling Blackouts Coastal Fever, Babe Rainbow, Cosmic Psychos, Daryl Braithwaite, Lime Cordiale & The Teskey Brothers. Not to mention hosting a Nova Red Room with American EDM trio, The Chainsmokers, and The Rubens for the critically acclaimed MTV unplugged.

Stefanos Fernandez

Stefanos Fernandez

Digital Strategy Manager, ANZ

Stefanos has over a decade of experience within the Digital Media & Technology space and has held strategic positions with global Music and Entertainment related companies such as Pandora, VICE Media and Eventbrite.

He currently leads Live Nation ANZ’s digital operation which includes; executing digital innovation, developing digital media strategies for brand partners and tour marketing, and ensuring best practice is implemented across their owned & operated channels.

In 2019 he and his team helped to deliver nearly 300 campaigns for 150 tours – including sell outs such as; U2, Fleetwood Mac, and Childish Gambino.

Tom Harris

Tom Harris

Artist Manager, Business Manager and Managing Director, White Sky

Tom Harris started out in the music biz in 2003 as the bookkeeper at Rubber Records. ?From there he started helping out a few bands on the side, all the while promoting himself under the name White Sky. White Sky is now the largest music accounting services business in Australia; handling the finances for over 500 bands, record labels, festivals and various music businesses.

From 2006-2011 Tom co-managed The Temper Trap, taking the band from small Melbourne venues to world-wide success.

In 2010 Tom was asked to join the Board of the Association of Artist Managers (AAM) and in 2012 took on the role of Treasurer. 

Tom now manages The Little Stevies and Teeny Tiny Stevieswhile continuing to run White Sky and assist artists and managers in navigating the business side of the music industry.

Thomas Supple

Thomas Supple

Senior Music Curator, Dark Mofo

Thomas Supple is an artist and curator working in the field of Contemporary Music, Installation and Sound.

Born in 1983 and growing up in Melbourne, he was deeply enmeshed in the cultural resurgence of the inner city in the early 2000s. Going on to forge a unique career and creative partnership under the moniker Supple Fox, Thomas has worked as a curator for Mona Foma, Melbourne International Arts Festival, Victorian College of the Arts and Melbourne International Jazz Festival.

He is a graduate of the University of Melbourne Law School, with undergraduate degrees in both Arts and Laws.

His current and ongoing curatorial engagement continues to be in the role of Dark Mofo’s Senior Music Curator, a position he has held since the festival’s inception in 2013.  Across seven festivals he has presented a slew of International and Australian artists, including World premiere performances from Nicolas Jaar (Against All Logic) and Antony & The Johnsons. Along with key Australian premiere performances from FKA Twigs, Jonsi & Alex, Einstürzende Neubauten, St Vincent and Tanya Tagaq. He has also consistently contributed to the major visual arts program with key curatorial inclusions: Laurie Anderson and Hsin-Chien Huang’s Chalkroom and American artist Matthew Schreiber’s monumental commission Leviathan.

As an artist, Thomas has collaborated regularly with fellow Melbourne based artists Hannah Fox and Byron Scullin. The group’s first co-creation, Bass Bath, an immersive sound installation interrogated the physical properties and experience of sound. In June 2017, the group presented a new work, Siren Song, a large-scale, outdoor sonic artwork that fills the skies of a city.  Featuring the voices of Deborah Cheetham, Tanya Tagaq and Carolyn Connors played across 400 speakers and a helicopter sound system, the work marked the sunrise and sunset across 10 days.

Woody McDonald

Woody McDonald

Head of Music Programming, Rising festival; Broadcaster, 3RRR

Woody McDonald is a curator, broadcaster & DJ based in Melbourne. Promoting his first punk show at 13 and his first international tour at 16, Woody has been head programmer of Meredith & Golden Plains for the past 14 years. Currently he is the head of music programming for the inaugural Rising festival and host of The Cave on 3RRR.


The Live Music Professionals program is an initiative of the Victorian Government delivered by Music Victoria.